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The way people search is changing — and so is the way websites get discovered. With AI-powered answer engines, websites aren’t just competing for clicks, they’re competing to be the answer.

In this course, you’ll learn what Answer Engine Optimization (AEO) is, why it’s becoming critical for the success of your website, and how to build an effective AEO strategy using Webflow. We’ll cover the fundamentals of AEO, how it builds on strong SEO foundations, and how AI systems discover, interpret, and cite your content.

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